JESSICA BLITZ ROBISON 

Background:

Rue LaLa needed a way to quickly and easily customize registration pages to accommodate the many channels new users can arrive to the site. The main channels outlined for this project were paid search, banner ads, and partnership emails. 

My Role

I worked as the product designer with development and marketing partners to create templates and proof of concept for the experience and train the marketing designers on who to use the template and hand off assets to development.

The Outcome

Rebranded registration pages were created with flexible collaged background that will allow the images to easily be swapped out by targeted audience, seasonality, marketing campaign and brand partner with the internal CMS tools. These were also made with the idea that they could be A/B tested by Optmizly.