Background

A short time line to roll out electronic gift cards made this project a fast and furious MVP (minimum viable product). We kicked the project off just 4 weeks before code freeze. Rue Lala needed a way to sell gift cards but because of the private sale model it could only be done electronically.

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My Role

I lead creative and worked along side UX to decide the easiest path to roll this out and what would be the most effective placement.

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The Outcome:

My team was able to make the go live date in time for code freeze and launched well before the holiday season started. We even had enough time to rollout a mobile redemption page!

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