Rue Lala E-gift Card
A short time line to roll out electronic gift cards made this project a fast and furious MVP (minimum viable product). We kicked the project off just 4 weeks before code freeze. Rue Lala needed a way to sell gift cards but because of the private sale model it could only be done electronically.
I lead creative and worked along side UX to decide the easiest path to roll this out and what would be the most effective placement.
My team was able to make the go live date in time for code freeze and launched well before the holiday season started. We even had enough time to rollout a mobile redemption page!