Rue Lala Editorial lookbooks

Background:

Rue Lala lookbooks were a quick editorial piece of content that allowed members to preview the private sale merchandise while learning and getting a feel for the brand or editorial collection.

My Role:

Designed the final lookbook and worked with Art Directors to help refine photoshoot selects, mark-up for retouching, worked with copywriters to develop an editorial vision for the lookbooks.

 

20168_01
20168_01

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20370_04

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20145_07

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20168_01

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Betsey Johnson on Rue Lala page 1
Betsey Johnson on Rue Lala page 1

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Betsey Johnson on Rue Lala page 2
Betsey Johnson on Rue Lala page 2

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Betsey Johnson on Rue Lala page 6
Betsey Johnson on Rue Lala page 6

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Betsey Johnson on Rue Lala page 1
Betsey Johnson on Rue Lala page 1

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ell on Rue Lala page1
ell on Rue Lala page1

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ell on Rue Lala page2
ell on Rue Lala page2

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ell on Rue Lala page6
ell on Rue Lala page6

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ell on Rue Lala page1
ell on Rue Lala page1

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footwear_01
footwear_01

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footwear 2
footwear 2

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footwear 7
footwear 7

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footwear_01

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