Rue Lala Editorial lookbooks

Background:

Rue Lala lookbooks were a quick editorial piece of content that allowed members to preview the private sale merchandise while learning and getting a feel for the brand or editorial collection.

My Role:

Designed the final lookbook and worked with Art Directors to help refine photoshoot selects, mark-up for retouching, worked with copywriters to develop an editorial vision for the lookbooks.

 

20168_01
20168_01

20370_04
20370_04

20145_07
20145_07

20168_01
20168_01

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Betsey Johnson on Rue Lala page 1
Betsey Johnson on Rue Lala page 1

Betsey Johnson on Rue Lala page 2
Betsey Johnson on Rue Lala page 2

Betsey Johnson on Rue Lala page 6
Betsey Johnson on Rue Lala page 6

Betsey Johnson on Rue Lala page 1
Betsey Johnson on Rue Lala page 1

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ell on Rue Lala page1
ell on Rue Lala page1

ell on Rue Lala page2
ell on Rue Lala page2

ell on Rue Lala page6
ell on Rue Lala page6

ell on Rue Lala page1
ell on Rue Lala page1

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footwear_01
footwear_01

footwear 2
footwear 2

footwear 7
footwear 7

footwear_01
footwear_01

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